How To Find GMB Services You Can Add To Your Business Profile (GBP)?

In this article we go through how you can find services which you can add to your GMB.

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How To Find GMB Services You Can Add To Your Business?

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Step #1: Visit the website link.gmbeverywhere.com/ai-tools to see all the AI tools available with GMB Everywhere. Once there, click on "GMB Service Finder" to start.

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Step #2: Enter your business category in the textbox, then click the desired result below. Afterwhich, it will generate related categories and services to be included in your GMB Profile. 

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Step #3: After choosing, you can now browse related categories and services that can be your guide in filling our details to your GMB Profile. You can also copy desired results by clicking the copy icon on each result item.

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Add Custom Services to Your Google Business Profile

Adding custom services to your Google Business Profile allows you to tailor the services section specifically to your business needs. This helps in accurately representing what you offer and ensures that potential customers see relevant and precise information. By customizing services, you can avoid generic or auto-generated entries that might not fully capture the essence of your offerings. This level of detail not only enhances user experience but also boosts your profile’s credibility and relevance in local search results.

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Understanding Google My Business and Its Benefits

Google My Business (GMB) is a free tool provided by Google that allows business owners to manage how their business appears on Google Search and Google Maps. This includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more. Here's a detailed look at the key benefits of using Google My Business for your local business:

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1. Increased Visibility in Local Search

GMB helps your business show up in local search results, which is crucial as more and more consumers turn to Google to find local information. In particular, your business can appear in local search results and on Google Maps, making it easier for customers to find you.

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2. Boosts Your SEO

Google My Business is a powerful tool for local SEO. By providing Google with accurate and consistent information about your business, you can help improve your search rankings. Google values high-quality and relevant information and rewards businesses that are well-reviewed and well-maintained with higher visibility.

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3. Direct Interaction with Customers

GMB allows businesses to engage directly with customers and respond to their reviews, which can help build trust and loyalty. Positive reviews can significantly influence potential customers’ purchase decisions and can boost your credibility.

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4. Gain Customer Insights

Google My Business offers a wealth of insights that can help you understand how customers interact with your business profile. These insights include how customers find your listing (searching directly for your business name, searching for a category, or by a service), where customers come from, and other interaction data like how many people called your business directly from the phone number displayed on local search results in Search and Maps.

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5. Free and Easy to Use

One of the biggest benefits of GMB is that it is entirely free. Setting up and managing a GMB profile costs nothing, and it provides an incredible return on investment in terms of local visibility and online traffic.

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6. Showcase Business Updates and Offers

With GMB, you can use Posts to share important updates, offers, and more directly on your Google My Business profile. This feature can be particularly effective for promoting sales, events, and new products or services.

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7. Real-Time Updates

You can quickly update your business hours, contact information, and more on your Google My Business profile. Immediate updates are crucial, especially during events like holidays or emergencies, ensuring customers always have access to the most accurate information.

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8. Facilitates Customer Path to Purchase

A complete and optimized GMB profile provides all the details customers need to make a decision and take action to engage with your business. Whether it's visiting your website, navigating to your location, or making a call, GMB facilitates these critical interactions that can lead to a sale.

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Incorporating Google My Business into your digital marketing strategy can significantly enhance your ability to attract and retain customers locally. By effectively managing your GMB profile, you ensure that your business is positioned as a credible and authoritative option in your local area.

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Best Practices in Setting Up Your Google My Business Profile

Setting up your Google My Business (GMB) profile effectively is crucial for maximizing your online visibility and attracting more local customers. Here are some best practices to follow when creating and managing your GMB profile:

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1. Complete Every Section of Your Profile

Make sure every part of your GMB profile is filled out thoroughly and accurately. An incomplete profile can give off an unprofessional impression and may deter potential customers. This includes your business name, address, phone number, website, hours of operation, and more.

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2. Use Precise and Consistent Information

Accuracy in your business details is essential. Use the exact same address and business name across all platforms (including your website and social media). This consistency helps Google better understand your business, which can improve your local search ranking.

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3. Choose the Right Business Category and Subcategories

Select a primary category that most accurately describes your business to Google and potential customers. You can choose additional categories to cover all aspects of your services but be specific to avoid misclassification which can affect your search visibility.

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4. Align Service Names with Target Keywords

Aligning service names with target keywords is crucial for optimizing your Google Business Profile. By incorporating specific keywords that potential customers are likely to use when searching for services, you increase the chances of appearing in relevant search results. Proper keyword alignment helps improve your visibility, making it easier for customers to find you online.

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5. Keep Your Operating Hours Updated

Regularly update your business hours to reflect any changes, such as holiday hours or special events. Accurate hours ensure customers have the right expectations and can reduce negative experiences.

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6. Encourage and Manage Reviews

Actively encourage customers to leave reviews by sending follow-up emails or asking in person after a service. Always respond to reviews professionally, addressing any concerns and thanking customers for their feedback, which can improve your reputation and appeal to new customers.

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7.Include Call-to-Action in Service Descriptions

Including a call-to-action (CTA) in service descriptions is an effective way to engage potential customers and drive them towards taking desired actions, such as booking a service or requesting a quote. A well-crafted CTA provides clear instructions on what steps users should take next, making it easier for them to interact with your business. This can significantly enhance conversion rates by turning casual visitors into actual customers who are ready to engage with your offerings.

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8. Add Photos and Videos Regularly

Businesses with recent photos typically see more clicks to their websites. Regularly update your photos to show your business in action, any new products, or completed projects. This helps keep your GMB profile fresh and engaging.

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9. Create Local Landing Pages for Each Service

Creating local landing pages for each service offered by your business ensures that each service has its own dedicated space online, optimized for local searches. These pages can include detailed descriptions, customer reviews, pricing information, and localized content that resonates with specific geographical areas. Local landing pages help improve SEO by providing more indexed content related to various services and locations, thereby increasing the likelihood of appearing in local search results and attracting targeted traffic.

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10. Use Google Posts to Your Advantage

Regularly utilize Google Posts to share updates, promotions, news, or events. These posts appear directly in your business profile on Google Search and Maps, keeping your business active in the eyes of your customers and Google.

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11. Leverage the Q&A Section

Monitor and respond to questions in the Q&A section of your GMB profile. This not only helps individual customers but also provides answers to questions that future customers may have.

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12. Monitor Your Insights

Google provides insights on how customers searched for your business, where those customers are coming from, and other engagement metrics. Regularly reviewing this data can help you understand what's working and what might need adjusting in your business strategy.

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13. Use SEMrush for Keyword Research

Using SEMrush for keyword research allows businesses to identify valuable keywords that competitors are targeting and uncover opportunities within their niche market. SEMrush provides comprehensive data on keyword volume, competition level, and trends over time, enabling businesses to make informed decisions about which keywords to incorporate into their content strategy. By leveraging this tool, businesses can refine their SEO efforts, improve their search engine rankings, and attract more qualified leads through better-targeted keywords.

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14. Set Up Messaging

Enable messaging on your GMB profile to allow customers to reach you directly from the search results. This can increase engagement and provide a direct way to connect with potential customers.

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By adhering to these best practices, you can ensure that your Google My Business profile is as effective as possible, helping to drive local traffic and grow your business.

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Conclusion

Setting up your Google My Business profile is a fundamental step for any local business aiming to boost its online presence. By carefully selecting the right categories and services and ensuring all your information is accurate, you can improve your visibility, attract more customers, and enhance your local SEO efforts. Regular updates and active management of your GMB profile can lead to greater engagement and business growth.

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Looking for more? Check out our guide article section.

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