How to Keep Your Google Business Profile Fresh with Posts

A Google Business Profile that never gets updated can quickly fade from view. As of April 2025, Google’s mobile layout redesign now places your latest post directly under your business name—pushing reviews further down and making fresh content the first thing people see. This prime position grabs attention from mobile users on the go. Consistent, relevant Posts not only show customers you’re active but also signal to Google that your business deserves visibility. The good news? You don’t need a full marketing team to stay consistent—GMB Everywhere’s AI Post Generator helps you plan and publish effortlessly. This guide breaks down the four Post types you can use, how to design each with the right visuals, how often to post, and how to keep things simple.

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Understanding Post Types and Their Roles

Google currently supports four Post types: Update, Offer, Event, and COVID-19/Safety. Each has a specific purpose:

• Update Posts
  Great for sharing news, tips, or announcements. You can write up to 1,500 characters, but for mobile, keep it short—under 100 words is ideal so people can quickly scan.
  
  
• Offer Posts
  Perfect for promos and discounts. These also allow you to add terms, promo codes, and expiration dates. Use the “View Offer” button—Google will automatically hide the Post after the offer expires.
  
  
• Event Posts
  These are used for things like webinars, store events, or workshops. You’ll need to input a start and end date. Upload a vertical image (1080 × 1350 px) to make it display crisply on phones.
  
  
• COVID-19/Safety Posts
  While less common now, these are still available if you need to share urgent updates, health guidelines, or operational changes.
  
  

Crafting Your Visuals for Maximum Impact

Pairing strong visuals with concise text makes your posts stand out. Follow these media tips:

• Images
  Use JPGs at 1200 × 900 px (4:3 ratio), under 300 KB. Keep the main subject centered in the middle 80%—Google might crop edges, especially on mobile.
  
  
• Videos
  Stick to under 30 seconds, max 75 MB, and use MP4 format at 720p or better. Make sure the first three seconds include your key message to hook viewers fast.
  
  

These specs help your Posts load quickly and look sharp across devices—especially important with mobile users who bounce fast on slow content.

Finding Your Ideal Publishing Cadence

Posting consistently is more important than posting often. Here’s the rhythm that works best:

• Minimum: One Post per week
• Ideal: Two Posts per week (e.g., an Update on Tuesday and an Offer or Event on Friday)
  
  

Speed Up Drafting with AI

Running low on time or ideas? Let the AI do the work.

Install the GMB Everywhere Chrome Extension if you haven’t already. Add it to your Chrome browser and pin it for easier use.

Go to link.gmbeverywhere.com/ai-tools.

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Click GMB Post Generator.

Enter your business name, choose the Post type (Update, Offer, or Event), and add any notes (e.g., “Summer cold brew launch”). Pick a tone—Friendly, Professional, Playful, etc.—and click Generate Post.

In seconds, you’ll have a ready-to-use draft. Copy it into your GBP dashboard, add a visual, and publish. You can create quality content in under a minute.

Measuring Your Impact

After posting, head to your GBP Insights and check the Posts tab:

• Post Views: Track week-over-week to see if visibility is growing.
  
  
• Button Clicks: For Offers, aim for a minimum 3% click-through rate (CTR).
  
  
• Recency Check: Google shows the date of your last Post publicly. Don’t let this go past 7 days—freshness matters.
  
  

If you’re not seeing traction, revisit your copy, images, or posting times. Little tweaks can make a big difference.

Final QA Before Hitting Publish

Before you click “Publish,” double-check the following:

• Is your image exactly 1200 × 900 px and under 300 KB?
  
  
• Is the text short (preferably under 100 words) and easy to skim?
  
  
• Are you following Google’s promotional content rules? (No ALL CAPS, phone numbers, or gimmicky formatting)
  
  
• Did you include a UTM-tagged button link? (e.g., ?utm_source=google&utm_medium=post&utm_campaign=summer2025)
  
  
• Is spelling and grammar clean?
  
  

Spending one extra minute here can save hours of fixing or reposting later.

Conclusion

Regularly updating your Google Business Profile with engaging Posts turns it into more than just a static listing—it becomes a live channel for connecting with your audience. With a weekly cadence and the plug-and-play calendar above, you’ll always have relevant, high-quality content showing up at the top of your profile. And with tools like GMB Everywhere’s AI Post Generator, there’s no reason to miss a beat—even when you’re short on time or ideas.

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