GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a Astrologer?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
Method 1:
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a Astrologer.
Category list for Astrologer:
Astrologer
Psychic
Numerologist
Meditation Center
Yoga Studio
Life Coach
Metaphysical Supply Store
Hypnotherapy Service
Alternative Medicine Practitioner
Feng Shui Consultant
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Service list for Astrologer:
Psychic:
Tarot Card Reading, Palm Reading, Aura Cleansing, Chakra Balancing, Past Life Regression, Psychic Medium Readings, Love and Relationship Readings, Numerology Readings, Astrology Readings, Crystal Healing, Spiritual Coaching, Energy Healing, Clairvoyant Readings, Angel Card Readings, Dream Interpretation, Pet Psychic Readings, Tea Leaf Reading, Meditation Guidance, Career Readings, Life Path Readings, Compatibility Readings, Soulmate Readings, Twin Flame Readings, Financial Readings, Akashic Records Readings, Channeling Readings, Oracle Card Readings, Reiki Healing, Spirit Guide Readings, Karmic Readings, Rune Readings, I Ching Readings, Crystal Ball Readings, Spiritual Workshops, Psychic Development Classes, Feng Shui Consultations, Intuitive Counseling, Energy Clearing, House Blessings, Psychic Parties, Psychic Protection, Remote Viewing, Psychic Phone Readings, Psychic Email Readings, Psychic Chat Readings, Psychic Text Readings, Aura Photography, Candle Magic, Spell Work, Smudging Services, Chakra Alignment, Divination Tools Sale
Numerologist:
Personal Numerology Consultation, Business Numerology Consultation, Relationship Compatibility Analysis, Lucky Number Calculation, Numerology Name Correction, Baby Name Numerology, Numerology Birth Date Analysis, Career Path Numerology, Numerology House Number Assessment, Annual Numerology Forecast, Life Path Number Analysis, Soul Urge Number Reading, Karmic Debt Number Interpretation, Destiny Number Evaluation, Personal Year Number Guidance, Monthly Numerology Predictions, Health Numerology Reading, Wealth Attraction Numerology, Numerology Life Purpose Analysis, Spiritual Ascension Numerology, Numerology Marriage Compatibility, Numerology Family Dynamics, Pet Name Numerology, Numerology Business Name Selection, Numerology Branding Strategy, Daily Numerology Insights, Weekly Numerology Forecast, Numerology Master Number Evaluation, Numerology Personality Traits, Numerology Talents and Skills Assessment, Numerology Challenges and Lessons, Numerology Inner Desires Analysis, Numerology Life Cycle Stages, Kabbalah Numerology Reading, Chaldean Numerology Assessment, Pythagorean Numerology Analysis, Numerology Compatibility Test, Numerology Phone Number Analysis, Numerology Address Selection, Numerology Vehicle Number Assessment, Numerology for Event Planning, Numerology for Travel Planning, Numerology for Goal Setting, Numerology for Decision Making, Numerology for Self-Discovery, Numerology for Personal Growth, Numerology for Manifesting Abundance, Numerology for Spiritual Development, Numerology for Creative Expression, Numerology for Conflict Resolution, Numerology for Overcoming Obstacles
Meditation center:
Guided Meditation, Mindfulness Meditation, Breathwork Sessions, Yoga Nidra, Transcendental Meditation, Chakra Balancing, Vipassana Meditation, Loving-Kindness Meditation, Sound Healing, Zen Meditation, Kundalini Meditation, Mantra Meditation, Mala Meditation, Walking Meditation, Body Scan Meditation, Visualization Meditation, Group Meditation, Couples Meditation, Meditation for Stress Relief, Meditation for Anxiety, Meditation for Sleep, Meditation for Focus, Meditation for Pain Relief, Meditation for Emotional Well-being, Meditation for Creativity, Meditation for Athletes, Meditation for Personal Growth, Meditation for Spiritual Development, Meditation Workshops, Meditation Retreats, Meditation Teacher Training, Online Meditation Classes, Meditation App Support, Corporate Meditation Programs, Meditation for Kids, Meditation for Teens, Meditation for Seniors, Meditation for Veterans, Meditation for Trauma Recovery, Meditation for Addiction Recovery, Meditation for Grief Support, Meditation for Cancer Patients, Meditation for Caregivers, Meditation for Pregnant Women, Meditation for Postpartum Recovery, Meditation for Couples Therapy, Meditation for Anger Management, Meditation for Test Anxiety, Meditation for Public Speaking, Meditation for Relaxation
Yoga studio:
Beginner Yoga Classes, Intermediate Yoga Classes, Advanced Yoga Classes, Hatha Yoga, Vinyasa Yoga, Ashtanga Yoga, Yin Yoga, Restorative Yoga, Prenatal Yoga, Postnatal Yoga, Kids Yoga, Senior Yoga, Hot Yoga, Aerial Yoga, Partner Yoga, Power Yoga, Gentle Yoga, Therapeutic Yoga, Meditation Classes, Guided Relaxation, Pranayama Breathing Techniques, Kundalini Yoga, Yoga Nidra, Yoga for Athletes, Yoga for Back Pain, Yoga for Stress Relief, Yoga for Weight Loss, Yoga for Flexibility, Yoga for Strength, Yoga for Balance, Yoga for Anxiety, Yoga for Depression, Yoga for Sleep, Yoga for Mindfulness, Yoga for Energy, Yoga for Confidence, Yoga for Detox, Yoga for Chronic Pain, Yoga for Headaches, Yoga for Heart Health, Yoga for Digestion, Yoga for Hormone Balance, Yoga for Arthritis, Yoga for Diabetes, Yoga for Osteoporosis, Yoga for Menopause, Yoga for Pregnancy, Yoga for Posture, Yoga for Rehabilitation, Yoga Teacher Training
Life coach:
Personal Growth Coaching, Career Coaching, Relationship Coaching, Health and Wellness Coaching, Stress Management Coaching, Time Management Coaching, Confidence Building, Goal Setting and Achievement, Communication Skills Coaching, Financial Coaching, Work-Life Balance Coaching, Spiritual Coaching, Executive Coaching, Leadership Coaching, Entrepreneurship Coaching, Retirement Transition Coaching, Parenting Coaching, Life Purpose Coaching, Emotional Intelligence Coaching, Mindfulness Coaching, Self-Care Coaching, Grief and Loss Coaching, Assertiveness Coaching, Conflict Resolution Coaching, Public Speaking Coaching, Team Building Coaching, Productivity Coaching, Positive Psychology Coaching, Social Skills Coaching, Creativity Coaching, Networking Coaching, Job Interview Coaching, Habit Formation Coaching, Anger Management Coaching, Crisis Management Coaching, Overcoming Procrastination Coaching, Decision Making Coaching, Problem Solving Coaching, Emotional Healing Coaching, Coping with Change Coaching, Building Resilience Coaching, Interpersonal Skills Coaching, Body Language Coaching, Active Listening Coaching, Self-awareness Coaching, Emotional Regulation Coaching, Cultural Awareness Coaching, Life Transitions Coaching, Managing Anxiety Coaching, Dealing with Depression Coaching, Personal Branding Coaching
Metaphysical supply store:
Crystals and Gemstones, Tarot and Oracle Decks, Spiritual Books, Aromatherapy Oils, Incense and Sage, Candles, Meditation Supplies, Statuary and Figurines, Chakra Healing Supplies, Jewelry, Altar Supplies, Runes, Pendulums, Herbs, Smudge Sticks, Dreamcatchers, Essential Oils, Amulets and Talismans, Astrology Charts, Witchcraft Supplies, Angel Cards, Divination Tools, Spiritual Artwork, Crystal Grids, Healing Wands, Tumbled Stones, New Age Music, Aura Photography, Reiki Products, Mala Beads, Feng Shui Items, Holistic Health Products, Organic Skincare, Spiritual Workshops, Psychic Readings, Tarot Readings, Palmistry, Numerology Consultations, Astrology Consultations, Meditation Classes, Crystal Healing Sessions, Aura Cleansing, Chakra Balancing, Energy Healing, Reiki Healing, Sound Healing, Past Life Regression, Akashic Records Reading, Spiritual Counseling, Shamanic Healing
Hypnotherapy service:
Anxiety Hypnotherapy, Stress Management Hypnotherapy, Weight Loss Hypnotherapy, Quit Smoking Hypnotherapy, Confidence Building Hypnotherapy, Phobia Treatment Hypnotherapy, Pain Management Hypnotherapy, Sleep Improvement Hypnotherapy, Hypno-Birthing, Addiction Recovery Hypnotherapy, Depression Hypnotherapy, Trauma Therapy Hypnotherapy, Relationship Hypnotherapy, Hypnotic Gastric Band, Past Life Regression Hypnotherapy, Sports Performance Hypnotherapy, Motivation Hypnotherapy, Anger Management Hypnotherapy, Grief and Loss Hypnotherapy, Sexual Health Hypnotherapy, Hypnosis for Children, Public Speaking Hypnotherapy, Memory Enhancement Hypnotherapy, Study and Exam Success Hypnotherapy, Hypnosis for Nail Biting, Hypnosis for Panic Attacks, Hypnosis for PTSD, Hypnosis for Tinnitus, Hypnosis for IBS, Hypnosis for Chronic Fatigue, Hypnosis for OCD, Hypnosis for Fear of Flying, Hypnosis for Bruxism, Hypnosis for Procrastination, Hypnosis for Assertiveness, Hypnosis for Fear of Public Transport, Hypnosis for Work-Life Balance, Hypnosis for Emotional Eating, Hypnosis for Body Image, Hypnosis for Self-Esteem, Hypnosis for Hair Pulling, Hypnosis for Skin Picking, Hypnosis for Post-Surgical Healing, Hypnosis for Fertility, Hypnosis for Menopause, Hypnosis for Insomnia, Hypnosis for Allergies, Hypnosis for Migraines, Hypnosis for Fear of Needles, Hypnosis for Fear of Driving
Alternative medicine practitioner:
Acupuncture, Aromatherapy, Ayurvedic Consultation, Biofeedback Therapy, Chiropractic Care, Cupping Therapy, Detoxification, Energy Healing, Herbal Medicine Consultation, Holistic Nutrition Counseling, Homeopathy, Hypnotherapy, Integrative Medicine, Iridology, Kinesiology, Magnetic Field Therapy, Meditation Instruction, Naturopathic Medicine, Neurofeedback, Osteopathic Manipulative Therapy, Polarity Therapy, Pranic Healing, Qigong, Reflexology, Reiki Therapy, Shiatsu, Sound Therapy, Tai Chi Instruction, Therapeutic Massage, Traditional Chinese Medicine, Yoga Instruction, Colon Hydrotherapy, Craniosacral Therapy, Distance Healing, Flower Essence Therapy, Guided Imagery, Light Therapy, Lymphatic Drainage, Mindfulness Training, Myofascial Release, NLP (Neuro-Linguistic Programming), Rolfing, Salt Therapy, SomatoEmotional Release, Somatic Therapy, Spiritual Counseling, Theta Healing, Transpersonal Therapy, Vibrational Medicine, Wellness Coaching, Holistic Health Workshops
Feng shui consultant:
Home Feng Shui Consultation, Office Feng Shui Consultation, Feng Shui Space Clearing, Feng Shui Interior Design, Feng Shui for Wealth and Prosperity, Feng Shui for Health and Well-being, Feng Shui for Relationships, Feng Shui for Career Success, Feng Shui for Business Growth, Feng Shui for New Home Buyers, Feng Shui for Real Estate, Feng Shui for Retail Stores, Feng Shui for Restaurants, Feng Shui for Hotels, Feng Shui for Gardens and Landscaping, Feng Shui for Children's Rooms, Feng Shui for Nurseries, Feng Shui for Pet Spaces, Feng Shui for Home Office, Feng Shui for Workplaces, Feng Shui for Schools and Institutions, Feng Shui for Yoga and Meditation Spaces, Feng Shui for Wedding Planning, Feng Shui for Event Spaces, Feng Shui for Art Studios, Feng Shui for Personal Transformation, Feng Shui for Healing Spaces, Feng Shui for Eldercare Facilities, Feng Shui for Apartment Living, Feng Shui for Small Spaces, Feng Shui for Bedrooms, Feng Shui for Bathrooms, Feng Shui for Kitchens, Feng Shui for Living Rooms, Feng Shui for Basements, Feng Shui for Garages, Feng Shui for Home Staging, Feng Shui for Home Renovations, Feng Shui Color Consultation, Feng Shui Furniture Placement, Feng Shui Window Treatments, Feng Shui Lighting Solutions, Feng Shui for Energy Flow, Feng Shui for Clutter Management, Feng Shui for Spiritual Growth, Feng Shui for Creativity Enhancement, Feng Shui for Personalized Bagua Analysis, Feng Shui for Annual Updates, Feng Shui for Geopathic Stress Remediation, Feng Shui for EMF Protection
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
Method 2
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
The above is an interactive application which helps you find the following:
Find related categories.
Find search volume for these categories.
Find services inside these categories.
Easily compare trends on categories on Google Trends.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Screenshot shows the category finder tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Conclusion:
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.
