GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a Greenhouse?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
Method 1:
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a Greenhouse.
Category list for Greenhouse:
Greenhouse
Garden Center
Plant Nursery
Hydroponics Equipment Supplier
Landscape Designer
Florist
Organic Food Store
Agricultural Service
Irrigation Equipment Supplier
Lawn Care Service
Tree Service
Garden Furniture Store
Fertilizer Supplier
Pest Control Service
Garden Building Supplier
Landscaper
Farm Equipment Supplier
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Drip Irrigation Systems, Sprinkler Irrigation Systems, Micro Irrigation Systems, Surface Irrigation Systems, Subsurface Irrigation Systems, Irrigation Controllers, Irrigation Timers, Valves and Solenoids, Backflow Preventers, Pressure Regulators, Water Filters, Pipe Fittings, Drip Emitters, Sprinkler Heads, Misting Systems, Rain Sensors, Soil Moisture Sensors, Weather-Based Controllers, PVC and Poly Pipes, Irrigation Pumps, Irrigation Design Services, Irrigation Installation Services, Irrigation Maintenance Services, Irrigation Repair Services, Water Conservation Solutions, Landscape Watering Solutions, Agricultural Irrigation Solutions, Greenhouse Irrigation Solutions, Turf Irrigation Solutions, Golf Course Irrigation Solutions, Sports Field Irrigation Solutions, Residential Irrigation Solutions, Commercial Irrigation Solutions, Irrigation System Upgrades, Irrigation Consultation Services, Smart Irrigation Technology, Leak Detection and Repair, Water Audits, Drought Tolerant Irrigation, Fertigation Systems, Irrigation System Winterization, Irrigation System Spring Startup, Automated Irrigation Systems, Manual Irrigation Systems, Irrigation System Training, Irrigation System Troubleshooting, Irrigation Accessories, Water Storage Solutions, Flow Meters, Water Reuse Systems, Custom Irrigation Solutions
Lawn care service:
Lawn Mowing, Grass Trimming, Edging Services, Yard Maintenance, Lawn Aeration, Lawn Fertilization, Weed Control, Pest Control, Lawn Seeding, Sod Installation, Landscape Design, Mulching Services, Leaf Removal, Gutter Cleaning, Sprinkler System Installation, Sprinkler System Repair, Hedge Trimming, Tree Pruning, Tree Removal, Stump Grinding, Seasonal Yard Cleanups, Snow Removal, Irrigation Services, Dethatching, Lawn Disease Treatment, Organic Lawn Care, Lawn Restoration, Flower Bed Maintenance, Bush Removal, Topsoil Delivery, Retaining Wall Installation, Patio Installation, Walkway Installation, Fence Installation, Fence Repair, Garden Maintenance, Garden Design, Pond Installation, Pond Maintenance, Lawn Mower Repair, Landscape Lighting, Outdoor Drainage Solutions, Erosion Control, Landscape Grading, Artificial Turf Installation, Lawn Care Consultation, Garden Tilling, Composting Services, Green Waste Disposal, Lawn Care Packages, Lawn Care Gift Certificates
Tree service:
Tree Removal, Tree Trimming, Stump Grinding, Stump Removal, Emergency Tree Services, Tree Pruning, Tree Planting, Tree Transplanting, Tree Cabling & Bracing, Arborist Consultations, Hazardous Tree Assessment, Tree Health Inspection, Pest & Disease Management, Tree Fertilization, Tree Maintenance Programs, Tree Risk Assessment, Deadwood Removal, Crown Thinning, Crown Reduction, Crown Lifting, Tree Shaping, Tree Preservation, Root Barrier Installation, Root Pruning, Land Clearing, Wood Chipping, Brush Removal, Tree Inventory, Lot Clearing, Tree Mulching, Ornamental Tree Services, Storm Damage Cleanup, Tree Disposal, Tree Support Systems, Tree Growth Regulators, Tree Lightning Protection, Tree Pollarding, Tree Canopy Maintenance, Hedge Trimming, Tree Drought Management, Tree Site Preparation, Tree Cavity Treatment, Tree Replanting, Tree Watering Services, Tree Topping, Tree Aeration, Tree Relocation, Tree Staking, Tree Spraying, Urban Tree Services, Tree Restoration
Ant Control, Bed Bug Extermination, Bee Removal, Carpenter Ant Treatment, Cockroach Extermination, Flea Control, Fly Management, Gopher Control, Insect Fumigation, Integrated Pest Management, Mosquito Control, Moth Treatment, Organic Pest Control, Pest Prevention Services, Pest Inspection, Raccoon Removal, Rat Extermination, Residential Pest Control, Rodent Control, Scorpion Control, Silverfish Treatment, Spider Extermination, Squirrel Removal, Stinging Insect Control, Termite Control, Tick Control, Wasp Removal, Wildlife Control, Bat Removal, Bird Control, Commercial Pest Control, Emergency Pest Services, Fumigation Services, Lawn Pest Control, Mice Extermination, Mole Control, Opossum Removal, Pantry Pest Treatment, Pest Barrier Installation, Pest Exclusion, Pest Monitoring, Roach Control, Skunk Removal, Snake Removal, Spider Control, Termite Inspection, Termite Treatment, Vole Control, Weevil Control, White Ant Treatment, Wood Destroying Insect Control, Yellow Jacket Removal, Zika Virus Control
Garden building supplier:
Garden Shed Sales, Custom Garden Structures, Greenhouse Installation, Garden Storage Solutions, Outdoor Furniture Sales, Pergola Construction, Gazebos and Cabanas, Decking and Fencing Materials, Raised Garden Bed Kits, Retaining Wall Supplies, Landscape Edging Products, Patio Paving Materials, Garden Lighting Solutions, Garden Ornament Sales, Outdoor Fire Pit Kits, Water Feature Supplies, Hardscape Materials, Outdoor Kitchen Supplies, Garden Building Accessories, Garden Building Repairs, Garden Building Design Consultations, Garden Building Assembly Service, Garden Building Maintenance, Garden Building Relocation, Garden Building Insulation, Playhouse Construction, Treehouse Supplies, Garden Workshop Construction, Carport and Garage Supplies, Outdoor Privacy Screen Solutions, Garden Building Customization, Landscape Fabric and Supplies, Garden Tool Storage Solutions, Recycled Building Material Sales, Eco-friendly Garden Building Products, Garden Building Material Delivery, Garden Building Material Consultations, Garden Building Restoration, Garden Building Painting Service, Garden Building Staining Service, Garden Building Weatherproofing, Garden Building Material Recycling, Garden Building Material Disposal, Garden Building Material Estimation, Garden Building Material Cutting, Garden Building Ventilation Solutions, Garden Building Window and Door Sales, Garden Building Roofing Materials, Garden Building Flooring Materials, Garden Building Material Recommendations
Tractor Sales, Combine Harvesters, Ploughs and Tillers, Seed Drills, Sprayers and Spreaders, Balers and Hay Equipment, Cultivators and Harrows, Mowers and Conditioners, Forage Harvesters, Loaders and Attachments, Compact Tractors, Utility Vehicles, Skid Steer Loaders, Manure and Slurry Handling, Irrigation Systems, Livestock Equipment, Feed Mixers and Grinders, Grain Storage Solutions, Fertilizer Handling Equipment, GPS and Precision Farming, Farm Implements, Crop Protection Equipment, Soil Preparation Tools, Used Equipment Sales, Agricultural Trailers, Forestry Machinery, Greenhouse and Horticulture Equipment, Biomass and Biogas Equipment, Dairy Farming Equipment, Poultry Farming Equipment, Sheep and Goat Equipment, Fruit and Vegetable Equipment, Farm Equipment Rentals, Equipment Maintenance and Repairs, Spare Parts and Accessories, Financing and Leasing Options, Equipment Trade-Ins, Training and Support, On-site Demonstrations, Farm Safety Equipment, Weather Monitoring Systems, Crop Management Software, Soil Testing and Analysis, Pest Control Solutions, Organic Farming Supplies, Farm Management Consulting, Livestock Feed and Nutrition, Agricultural Fencing, Farm Insurance Services, Equipment Storage Solutions, Custom Fabrication Services
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
Method 2
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
The above is an interactive application which helps you find the following:
Find related categories.
Find search volume for these categories.
Find services inside these categories.
Easily compare trends on categories on Google Trends.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Screenshot shows the category finder tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Conclusion:
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.
