GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a Orchestra?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
Method 1:
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a Orchestra.
Category list for Orchestra:
Orchestra
Music School
Performing Arts Group
Concert Hall
Music Store
Event Venue
Music Instructor
Recording Studio
Entertainment Agency
Music Management and Promotion
Music Publisher
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Service list for Orchestra:
Music school:
Piano Lessons, Guitar Lessons, Violin Lessons, Drum Lessons, Voice Lessons, Bass Guitar Lessons, Ukulele Lessons, Cello Lessons, Saxophone Lessons, Flute Lessons, Clarinet Lessons, Trumpet Lessons, Trombone Lessons, Harp Lessons, Viola Lessons, Oboe Lessons, Bassoon Lessons, Keyboard Lessons, Music Theory Classes, Songwriting Workshops, Group Music Classes, Children's Music Classes, Adult Music Classes, Beginner Music Lessons, Intermediate Music Lessons, Advanced Music Lessons, Masterclasses, Music Production Lessons, DJ Lessons, Audio Engineering Lessons, Music Composition Lessons, Band Coaching, Jazz Ensemble Classes, Orchestral Training, Music Exam Preparation, Music Summer Camps, Music Workshops, Choir Lessons, Online Music Lessons, Private Music Lessons, Home Music Lessons, Musical Theater Classes, Music Business Courses, Artist Development, Music Performance Coaching, Musical Instrument Repair, Sight Reading Lessons, Ear Training Classes, Music Therapy Sessions, Music History Lessons
Performing arts group:
Live Theatrical Performances, Musical Theatre Productions, Dance Performances, Contemporary Dance Shows, Ballet Performances, Opera Productions, Orchestra Concerts, Chamber Music Performances, Jazz Performances, Classical Concerts, World Music Concerts, Experimental Theatre Performances, Children's Theatre Productions, Improv Comedy Shows, Stand-up Comedy Nights, Circus Performances, Cabaret Shows, Puppetry Performances, Magic Shows, Aerial Performances, Outdoor Theatre Productions, Interactive Theatre Experiences, One-person Shows, Poetry Readings, Spoken Word Performances, Storytelling Events, Dramatic Readings, Performance Art Shows, Themed Entertainment Events, Murder Mystery Dinners, Cultural Performances, Holiday Productions, Shakespearean Plays, Classic Play Revivals, New Play Premieres, Adaptations of Literary Works, Staged Readings, Immersive Theatre Productions, Variety Shows, Talent Showcases, Artistic Workshops, Masterclasses, Educational Theatre Outreach, Community Theatre Performances, Auditions and Casting Calls, Theatre Festivals, Fundraising Events, Special Event Performances, Collaborative Performances, Guest Artist Performances, Youth Theatre Programs, Performing Arts Group Memberships
Concert hall:
Live Music Performances, Orchestra Concerts, Symphony Performances, Chamber Music Concerts, Jazz Concerts, Rock Concerts, Pop Concerts, Youth Concerts, World Music Concerts, Choral Performances, Classical Music Concerts, Opera Performances, Ballet Performances, Modern Dance Performances, Theatrical Performances, Stand-up Comedy Shows, Film Screenings, Lecture Series, Art Exhibitions, Literary Events, Multimedia Performances, Festivals, Benefit Concerts, Tribute Concerts, Community Events, Concert Hall Tours, Event Rentals, Wedding Receptions, Conference Hosting, Catering Services, Private Event Hosting, Corporate Event Hosting, Educational Programs, Masterclasses, Workshops, Summer Camps, Youth Band Programs, Music Education Outreach, Artist Residencies, Volunteer Opportunities, Membership Programs, Gift Shop, Concessions, Pre-concert Talks, Post-concert Q&A Sessions, Meet and Greet Events, Special Holiday Concerts, Outdoor Concerts, Virtual Performances, Online Streaming Services
Music store:
Acoustic Guitars, Electric Guitars, Bass Guitars, Ukuleles, Banjos, Mandolins, Keyboards & Pianos, Synthesizers, Digital Pianos, Organs, Drum Kits, Electronic Drums, Cymbals, Percussion Instruments, Orchestral Strings, Violins, Violas, Cellos, Double Basses, Brass Instruments, Trumpets, Trombones, French Horns, Tubas, Woodwind Instruments, Flutes, Clarinets, Saxophones, Oboes, Bassoons, Harmonicas, Accordions, Music Recording Equipment, Audio Interfaces, Microphones, Studio Monitors, MIDI Controllers, Headphones, Amplifiers, Guitar Effects Pedals, DJ Equipment, Turntables, DJ Mixers, DJ Controllers, PA Systems, Speakers, Mixing Desks, Lighting & Stage Effects, Music Lessons, Instrument Rentals, Instrument Repairs, Sheet Music, Music Accessories
Event venue:
Wedding Venue, Conference Center, Corporate Event Space, Party Hall Rental, Banquet Hall, Outdoor Event Space, Indoor Event Space, Exhibition Hall, Trade Show Venue, Concert Venue, Theater Venue, Meeting Room Rental, Reception Hall, Private Event Space, Networking Event Space, Gala Dinner Venue, Ceremony Venue, Festival Grounds, Art Gallery Rental, Product Launch Venue, Retreat Center, Sports Event Space, Fundraiser Venue, Catering Services, Event Planning Assistance, Audio-Visual Equipment Rental, Live Streaming Services, Team Building Activities, Birthday Party Venue, Holiday Party Venue, Anniversary Party Venue, Bridal Shower Venue, Baby Shower Venue, Graduation Party Venue, Prom Venue, Award Ceremony Venue, Film Screening Venue, Fashion Show Venue, Comedy Show Venue, Lecture Hall Rental, Photo Shoot Location, Film Production Location, Food and Beverage Services, VIP Lounge, Themed Event Space, Rooftop Event Space, Parking and Transportation Services, On-site Event Staff, Accessible Event Venue, Multi-purpose Event Space
Music instructor:
Guitar Lessons, Piano Lessons, Drum Lessons, Violin Lessons, Vocal Coaching, Bass Guitar Lessons, Ukulele Lessons, Cello Lessons, Saxophone Lessons, Flute Lessons, Clarinet Lessons, Trumpet Lessons, Trombone Lessons, Harp Lessons, Banjo Lessons, Mandolin Lessons, Music Theory Lessons, Songwriting Lessons, Composition Lessons, Music Production Lessons, Electronic Music Lessons, Music Arrangement Lessons, Ear Training Lessons, Music History Lessons, Music Exam Preparation, Music Performance Coaching, Group Music Lessons, Kids Music Lessons, Teen Music Lessons, Adult Music Lessons, Beginner Music Lessons, Intermediate Music Lessons, Advanced Music Lessons, Jazz Music Lessons, Classical Music Lessons, Rock Music Lessons, Pop Music Lessons, Blues Music Lessons, Country Music Lessons, Folk Music Lessons, R&B Music Lessons, World Music Lessons, Online Music Lessons, In-Home Music Lessons, Studio Music Lessons, Music Workshop Hosting, Masterclass Instruction, Ensemble Coaching, Music Improvisation Lessons, Music Sight-Reading Lessons, Music Transcription Services
Recording studio:
Music Production, Audio Recording, Mixing and Mastering, Voice Over Recording, Sound Design, Podcast Production, Audio Editing, Music Composition, Instrumental Recording, ADR Recording, Vocal Tuning, Songwriting Assistance, Audio Post-Production, Film Scoring, Audio Restoration, Video Game Audio, Commercial Jingles, Foley Recording, Orchestral Recording, DJ Mixing, Audio Books Recording, Audio for Animation, Audio Equipment Rental, Sound Reinforcement, Live Event Recording, Audio Archiving, Vinyl Cutting, Voice Acting Demos, Radio Commercial Production, Sound Effects Library, Music Arrangement, Audio Mastering for Online Streaming, Audio Mastering for Physical Media, Remote Recording, Music Producer Consultation, Virtual Instrument Recording, Audio for YouTube Videos, Sound Branding, Music Licensing, Pro Tools Training, Studio Tour, Rehearsal Space Rental, Music Video Production, Live Streaming Services, Music Collaboration, Session Musician Hire, Music Transcription, Audio Logo Creation, Mobile Recording Services, Audiobook Editing, Audio for Virtual Reality, Surround Sound Mixing
Entertainment agency:
Live Band Performances, DJ Services, Comedy Shows, Magic Shows, Dance Performances, Children's Entertainment, Celebrity Appearances, Themed Parties, Interactive Game Rentals, Event Hosts & MCs, Photo Booth Rentals, Audio-Visual Equipment Rental, Lighting & Sound Services, Wedding Entertainment, Corporate Event Entertainment, Karaoke Services, Talent Booking Services, Costumed Character Performances, Food & Beverage Catering, Casino Party Rentals, Team Building Activities, Inflatable Rentals, Cultural Performances, Circus Acts, Fire Performances, Stilt Walkers, Caricature Artists, Face Painting, Balloon Artists, Murder Mystery Events, Fundraising Event Entertainment, Holiday Party Entertainment, Trade Show Entertainment, Virtual Events & Performances, Escape Room Events, Sports Event Entertainment, Interactive Workshops, Custom Event Production, Festival Entertainment, Outdoor Movie Screen Rentals, Fashion Show Entertainment, Promotional Models & Brand Ambassadors, Mobile Gaming Trucks, Trivia Night Services, Speed Dating Events, Silent Disco Services, Petting Zoo Events, Live Painting Performances, Video Production Services, Concert Production & Promotion
Music management and promotion:
Artist Management, Music Promotion, Social Media Marketing, Music Video Production, Music Distribution, Event Management, Live Show Booking, Music Public Relations, Radio Promotion, Playlist Pitching, Song Licensing, Music Marketing Strategies, Music Branding, Merchandise Management, Concert Tours Management, Music Sponsorship, Songwriting Assistance, Album Artwork Design, Music Publishing, Digital Marketing, Music Rights Management, Music Analytics, Music Production Assistance, Music Royalty Collection, Fan Engagement Strategies, Online Presence Management, Website Design for Musicians, Music SEO, Music Content Creation, Music Industry Consulting, Music Career Development, Music Networking, Influencer Collaborations, Music Business Plan, Music Education and Workshops, Music Copyright Assistance, Music Platform Optimization, Music Festival Submissions, Electronic Press Kit Creation, Music Grant Application Assistance, Music Press Outreach, Music Studio Referral, Music Awards Submissions, Album Launch Planning, Music Legal Advice, Music Sync Licensing, Music Crowdfunding Campaigns, Music Mentorship, Band Management, Music Collaboration Opportunities, Music Venue Partnerships
Music publisher:
Sheet Music Sales, Digital Sheet Music Downloads, Music Licensing, Song Catalog Management, Custom Arrangements, Custom Compositions, Musical Transcriptions, Orchestration Services, Song Placements, Music Library Submissions, Music Production, Soundtrack Publishing, Educational Music Materials, Band and Orchestra Music, Choral Music Publishing, Guitar Tablature Publishing, Piano Music Publishing, Instrumental Music Publishing, Vocal Music Publishing, Film Score Publishing, Television Score Publishing, Commercial Music Publishing, Video Game Music Publishing, Music Manuscript Printing, Music Notation Services, Sync Licensing, Performance Rights Management, Mechanical Royalty Collection, Music Distribution, Digital Music Distribution, Physical Music Distribution, Artist Development, Music Business Consulting, Songwriting Workshops, Music Publishing Webinars, Online Music Publishing Courses, Music Copyright Registration, Music Publishing Contracts, Songwriter Collaboration, Music Publishing Partnerships, Music Industry Networking, Publishing Rights Acquisition, Music Publishing Software, Music Publishing Analytics, Royalty Tracking and Accounting, Music Metadata Management, International Music Publishing, Music Translation Services, Music Transposition Services
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
Method 2
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
The above is an interactive application which helps you find the following:
Find related categories.
Find search volume for these categories.
Find services inside these categories.
Easily compare trends on categories on Google Trends.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Screenshot shows the category finder tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Conclusion:
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.
