GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a Gynecologist?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
Method 1:
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a Gynecologist.
Category list for Gynecologist:
Gynecologist
Women's Health Clinic
Medical Clinic
Fertility Clinic
Pregnancy Care Center
Birth Control Center
Medical Spa
Family Planning Center
Health Consultant
Medical Laboratory
Nutritionist
Weight Loss Service
Pediatrician
General Practitioner
Surgeon
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Service list for Gynecologist:
Women's health clinic:
Annual Women's Health Exams, Breast Cancer Screenings, Cervical Cancer Screenings, Prenatal Care Services, Postnatal Care Services, Infertility Evaluations, Infertility Treatments, Birth Control Consultations, IUD Insertion and Removal, Hormonal Birth Control, Barrier Birth Control Methods, Emergency Contraception, Menopause Management, Hormone Replacement Therapy, Osteoporosis Screening and Treatment, Pelvic Pain Evaluation, Pelvic Pain Treatment, Endometriosis Diagnosis, Endometriosis Treatment, Polycystic Ovary Syndrome (PCOS) Diagnosis, Polycystic Ovary Syndrome (PCOS) Treatment, Uterine Fibroids Diagnosis, Uterine Fibroids Treatment, Ovarian Cysts Diagnosis, Ovarian Cysts Treatment, Sexual Health Consultations, Sexually Transmitted Infections (STI) Testing, Sexually Transmitted Infections (STI) Treatment, Vaginal Infections Diagnosis, Vaginal Infections Treatment, Urinary Incontinence Evaluation, Urinary Incontinence Treatment, Urogynecology Services, Pelvic Floor Disorder Treatment, Gynecologic Surgery, Minimally Invasive Gynecologic Surgery, Laparoscopic Surgery, Hysterectomy, Myomectomy, Oophorectomy, Tubal Ligation, Endometrial Ablation, Hysteroscopy, Colposcopy, Vulvar Biopsy, Labiaplasty, Well-Woman Visits, Nutrition and Diet Counseling, Weight Management Programs, Mental Health and Wellness Support, Pregnancy Termination Counseling, Pregnancy Termination Procedures
Medical clinic:
Primary Care Consultation, Flu Vaccinations, Allergy Testing, Diabetes Management, Hypertension Management, Asthma Management, Heart Disease Management, Pediatric Care, Geriatric Care, Mental Health Counseling, Dermatology Consultation, Nutritional Counseling, Weight Loss Management, Smoking Cessation, Physical Examinations, Preventive Health Screenings, Immunizations, Travel Health Consultations, Sexual Health Counseling, Family Planning Services, Pregnancy Testing, Prenatal Care, Postnatal Care, Menopause Management, Hormone Replacement Therapy, Breast Cancer Screening, Prostate Cancer Screening, Colon Cancer Screening, Skin Cancer Screening, STD Testing, HIV Testing, Hepatitis Testing, Tuberculosis Testing, Occupational Health Services, Workplace Injury Treatment, Drug and Alcohol Testing, School Physicals, Sports Physicals, Pre-employment Physicals, Minor Surgical Procedures, Wound Care, Ingrown Toenail Treatment, Mole Removal, Wart Removal, Joint Injections, Osteoporosis Management, Thyroid Disorder Treatment, Arthritis Management, Chronic Pain Management, Sleep Disorder Consultation
Nutrition Counseling, Weight Loss Coaching, Fitness Consultation, Diet Planning, Meal Planning, Supplement Recommendations, Vitamin Consultation, Herbal Consultation, Stress Management, Mental Health Consultation, Holistic Health Coaching, Chronic Disease Management, Diabetes Consultation, Cardiovascular Health Consultation, Digestive Health Consultation, Hormone Balancing, Thyroid Health Consultation, Immune System Support, Detoxification Guidance, Anti-Aging Consultation, Skin Health Consultation, Allergy Management, Pregnancy Nutrition Consultation, Child Nutrition Consultation, Sports Performance Consultation, Vegan Nutrition Consultation, Ketogenic Diet Consultation, Paleo Diet Consultation, Intermittent Fasting Guidance, Blood Type Diet Consultation, Food Sensitivity Testing, Metabolic Testing, Genetic Testing for Nutrition, Cholesterol Management, Blood Pressure Management, Sleep Health Consultation, Energy Boosting Consultation, Brain Health Consultation, Joint Health Consultation, Bone Health Consultation, Cancer Prevention Consultation, Autoimmune Disease Management, Adrenal Health Consultation, Migraine Management, Smoking Cessation Guidance, Alcohol Moderation Consultation, Emotional Eating Support, Eating Disorder Recovery, Geriatric Nutrition Consultation, Weight Maintenance Coaching
Medical laboratory:
Blood Testing, Urine Testing, Stool Testing, Hematology, Microbiology, Clinical Chemistry, Molecular Diagnostics, Immunology, Cytology, Histopathology, Allergy Testing, Genetic Testing, Hormone Testing, Vitamin and Nutrient Testing, Infectious Disease Testing, Sexually Transmitted Disease Testing, Prenatal Testing, Paternity Testing, Drug and Alcohol Testing, Thyroid Testing, Liver Function Testing, Kidney Function Testing, Autoimmune Disease Testing, Cancer Screening, Blood Coagulation Testing, Cardiac Risk Assessment, Cholesterol Testing, Hepatitis Testing, HIV Testing, Metabolic Panel, Food Sensitivity Testing, Bone Density Testing, Diabetes Screening, Anemia Testing, Arthritis Testing, Lyme Disease Testing, Parasite Testing, Respiratory Infection Testing, Tuberculosis Testing, Biopsy Analysis, Fertility Testing, Inflammatory Marker Testing, Toxicology Screening, Viral Infection Testing, Antibiotic Susceptibility Testing, Lead Testing, Heavy Metal Testing, Vaccination Titers, Pharmacogenomic Testing
Nutritionist:
Personalized Meal Plans, Weight Loss Programs, Sports Nutrition Consultations, Diabetes Management Counseling, Pregnancy Nutrition Planning, Childhood Nutrition Guidance, Vegan & Vegetarian Nutrition, Eating Disorder Recovery Support, Food Allergy & Intolerance Management, Nutritional Supplementation Advice, Senior Nutrition Services, Stress & Emotional Eating Counseling, Hormonal Balance Nutrition Planning, Heart-Healthy Diet Consultations, Digestive Health Support, Anti-Inflammatory Diet Guidance, Detox & Cleansing Programs, Gluten-Free Diet Support, Paleo & Keto Diet Consultations, Disease Prevention Nutrition Planning, Weight Gain Programs, Corporate Wellness Programs, Nutrition Workshops & Seminars, Grocery Store Tours, Cooking Classes & Demonstrations, Nutrition Coaching Packages, Body Composition Analysis, Metabolic Testing & Assessment, Online Nutrition Consultations, Group Nutrition Classes, Nutrient Deficiency Analysis, Vitamin & Mineral Recommendations, Hydration & Electrolyte Guidance, Genetic Testing for Personalized Nutrition, Nutrition Counseling for Cancer Patients, Nutrition Support for Mental Health, Nutrition Education & Resources, Meal Planning & Prep Assistance, Dietary Transition Support, Post-Surgery Nutrition Consultations, Bariatric Nutrition Counseling, Postpartum Nutrition Support, Athletic Performance Nutrition, Resting Metabolic Rate Testing, Cholesterol Management Counseling, Healthy Snacking Guidance, Nutrition for Immune System Support, Nutrition Consultations for Special Diets, Meal Replacement Recommendations, Nutrition for Skin Health, Nutrition for Hair Health
Weight loss service:
Personalized Weight Loss Programs, Nutrition Counseling, Fitness Training, Group Weight Loss Classes, Weight Loss Meal Plans, Dietary Supplements, Body Composition Analysis, Metabolic Testing, Weight Loss Coaching, Bariatric Surgery Consultation, Hormone Therapy for Weight Loss, Lipotropic Injections, Medical Weight Loss, Online Weight Loss Programs, Wellness Assessments, Lifestyle Modification, Obesity Treatment, Postpartum Weight Loss, Weight Loss Maintenance, Weight Loss for Seniors, Diabetic Weight Loss, Vegan Weight Loss Programs, Gluten-Free Weight Loss Programs, Ketogenic Diet Plans, Intermittent Fasting Support, Paleo Diet Programs, Low Carb Diet Plans, Weight Loss for Athletes, Emotional Eating Counseling, Stress Management for Weight Loss, Childhood Obesity Programs, Teen Weight Loss Programs, Family Weight Loss Programs, Weight Loss Support Groups, Weight Loss Challenges, Body Contouring Consultations, CoolSculpting, Laser Lipolysis, Non-Surgical Fat Reduction, Weight Loss Retreats, Detox Programs, Weight Loss Seminars, Corporate Wellness Programs, Weight Loss Appointments, Telehealth Weight Loss Consultations, Weight Loss Webinars, Weight Loss eBooks, Recipe Guides, Grocery Store Tours, Weight Loss Success Stories, Weight Loss Testimonials
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
Method 2
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
The above is an interactive application which helps you find the following:
Find related categories.
Find search volume for these categories.
Find services inside these categories.
Easily compare trends on categories on Google Trends.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Conclusion:
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.