GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a Mosque?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
Method 1:
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a Mosque.
Category list for Mosque:
Mosque
Religious Organization
Non-profit Organization
Community Center
Religious School
Event Venue
Wedding Venue
Cultural Center
Educational Institution
Youth Organization
Religious Goods Store
Conference Center
Social Services Organization
Language School
Adult Education School
Historical Landmark
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Service list for Mosque:
Religious organization:
Sunday Service, Weekly Bible Study, Prayer Meetings, Youth Group Activities, Religious Counseling, Marriage Retreats, Baptism Services, Confirmation Classes, First Communion Preparation, Children's Ministry, Adult Ministry, Women's Ministry, Men's Ministry, Family Events, Religious Education, Meditation Sessions, Spiritual Workshops, Volunteer Opportunities, Choir and Music Ministry, Holiday Services, Community Outreach, Mission Trips, Grief Support Groups, Marriage Preparation Courses, Religious Book Clubs, Pastoral Care, Wedding Ceremonies, Funeral Services, Parenting Classes, Online Worship Services, Podcasts and Sermons, Religious Concerts, Holy Land Tours, Prison Ministry, Food Pantry, Homeless Ministry, Hospital Visitation, Disaster Relief, Senior Adult Ministry, Divorce Care, Addiction Recovery Groups, Mother's Day Out, Library and Resource Center, Prayer Request Line, Career Assistance Programs, Financial Planning Seminars, Interfaith Dialogues, Cultural Events, New Member Orientation, Accessibility Services
Non-profit organization:
Charitable Donations, Volunteer Opportunities, Community Outreach Programs, Youth Development Programs, Disaster Relief Services, Educational Workshops, Health and Wellness Initiatives, Environmental Conservation Projects, Animal Welfare Programs, Job Training and Employment Services, Hunger Relief Programs, Homelessness Prevention Services, Mental Health Support Services, Substance Abuse Prevention Programs, Domestic Violence Support Services, Legal Aid and Advocacy, International Aid and Development, Arts and Culture Programs, Senior Citizen Support Services, Disability Support Services, Veteran Support Services, Refugee and Immigrant Assistance, Child Welfare and Protection Services, Human Rights Advocacy, Community Development Projects, Mentorship Programs, Financial Literacy Programs, Crisis Intervention Services, Cancer Research and Support Services, Youth Sports and Recreation Programs, Family Support and Strengthening Programs, Special Needs Services, LGBTQ+ Support and Advocacy, Racial and Social Justice Initiatives, Medical Research and Funding, Community Clean-Up Projects, Neighborhood and Park Beautification, Sustainable Living and Green Initiatives, Scholarship and Grant Programs, Disaster Preparedness Education, HIV/AIDS Prevention and Support Services, Climate Change Advocacy, Digital Inclusion Programs, Literacy Programs, Microloan and Small Business Support, Rural Development and Support Programs, Water and Sanitation Projects, Affordable Housing Advocacy, Animal Rescue and Adoption Services, Suicide Prevention and Awareness
Community center:
After-School Programs, Youth Sports Programs, Senior Activities, Fitness Classes, Computer Classes, Language Courses, Cultural Events, Arts and Crafts Workshops, Community Meetings, Dance Classes, Parenting Classes, Financial Literacy Workshops, Health and Wellness Programs, Volunteer Opportunities, Summer Camps, Childcare Services, Teen Clubs, Tutoring Services, Cooking Classes, Nutrition Workshops, Martial Arts Classes, Indoor Swimming Pool, Job Training Programs, Yoga Classes, Art Exhibitions, Book Clubs, Community Garden, Social Services Referrals, Music Lessons, Weight Loss Support Groups, Mental Health Support Groups, Family Nights, Community Outreach Programs, Entrepreneurship Workshops, Adult Education Classes, Career Counseling, Substance Abuse Prevention Programs, Game Nights, Movie Nights, Indoor Sports Facilities, Outdoor Sports Facilities, Holiday Events, Emergency Preparedness Training, Environmental Education Programs, Room Rentals for Events, Community Resource Center, Citizenship Classes, Pet Adoption Events, Blood Drives, Voter Registration Drives
Religious school:
Bible Study Classes, Quran Study Classes, Torah Study Classes, Spiritual Counseling, Theological Education, Religious Retreats, Prayer Services, Meditation Classes, Adult Religious Education, Youth Religious Education, Children's Religious Education, Religious Seminars, Spiritual Workshops, Faith-based Counseling, Interfaith Dialogue, Religious Summer Camps, Religious Music Classes, Religious Art Classes, Religious Book Clubs, Religious Movie Nights, Community Service Projects, Religious Leadership Training, Religious Holidays Celebrations, Religious Language Classes, Religious Theatre Programs, Religious Dance Classes, Religious Concerts, Religious Speaker Series, Religious Volunteer Opportunities, Religious Outreach Programs, Religious Weddings, Religious Funerals, Religious Baptisms, Religious Bar and Bat Mitzvahs, Religious Confirmations, Religious Naming Ceremonies, Religious Support Groups, Religious Parenting Classes, Religious Marriage Counseling, Religious Singles Groups, Religious Social Events, Religious Career Counseling, Religious Bookstore, Religious Library, Religious Scholarship Programs, Religious Childcare, Religious Guest Speakers, Religious Travel Opportunities, Religious Job Placement, Religious Internship Programs
Event venue:
Wedding Venue, Conference Center, Corporate Event Space, Party Hall Rental, Banquet Hall, Outdoor Event Space, Indoor Event Space, Exhibition Hall, Trade Show Venue, Concert Venue, Theater Venue, Meeting Room Rental, Reception Hall, Private Event Space, Networking Event Space, Gala Dinner Venue, Ceremony Venue, Festival Grounds, Art Gallery Rental, Product Launch Venue, Retreat Center, Sports Event Space, Fundraiser Venue, Catering Services, Event Planning Assistance, Audio-Visual Equipment Rental, Live Streaming Services, Team Building Activities, Birthday Party Venue, Holiday Party Venue, Anniversary Party Venue, Bridal Shower Venue, Baby Shower Venue, Graduation Party Venue, Prom Venue, Award Ceremony Venue, Film Screening Venue, Fashion Show Venue, Comedy Show Venue, Lecture Hall Rental, Photo Shoot Location, Film Production Location, Food and Beverage Services, VIP Lounge, Themed Event Space, Rooftop Event Space, Parking and Transportation Services, On-site Event Staff, Accessible Event Venue, Multi-purpose Event Space
Art Exhibitions, Cultural Workshops, Language Classes, Traditional Dance Performances, Cultural Exchange Programs, Indigenous Art Showcases, Local History Tours, Ethnic Cooking Classes, Cultural Music Concerts, Traditional Craft Workshops, Multicultural Festivals, Youth Leadership Programs, Storytelling Sessions, Film Screenings, Cultural Lectures, Book Clubs, Poetry Readings, Calligraphy Classes, Ceramics Workshops, Photography Exhibits, World Culture Seminars, Folk Art Demonstrations, Textile Exhibitions, Indigenous Culture Discussions, Ethnic Food Tastings, Cultural Dance Lessons, Literacy Programs, Community Outreach, Cultural Heritage Preservation, Artist Residencies, Mural Painting Projects, Ethnomusicology Workshops, Cultural Research Initiatives, Indigenous Storytelling, Traditional Instrument Lessons, World Music Appreciation, Cultural Costume Exhibits, Museum Tours, Cultural Trivia Nights, Interactive Cultural Experiences, Historical Reenactments, Traditional Games and Sports, Cultural Themed Parties, Foreign Language Meetups, Cultural Resource Center, Heritage Month Celebrations, Cultural Education Programs, Travel and Study Abroad Opportunities, Cultural Networking Events, Indigenous Rights Advocacy, Cultural Entrepreneurship Support
Educational institution:
Online Courses, Professional Development Workshops, Tutoring Services, Language Classes, STEM Programs, Art and Design Classes, Music Lessons, Adult Education, Summer Camps, Coding Bootcamps, SAT/ACT Prep Courses, After School Programs, Distance Learning Programs, Study Abroad Programs, Dance Classes, Parent Workshops, Financial Aid Counseling, Scholarship Opportunities, Internship Programs, Career Counseling, Creative Writing Workshops, Entrepreneurship Courses, Sports and Athletics Programs, Public Speaking Workshops, Leadership Training, Digital Marketing Courses, Data Science Programs, Environmental Education Initiatives, Robotics and AI Courses, Film and Theatre Classes, Yoga and Mindfulness Programs, Culinary Arts Courses, Fitness and Wellness Classes, Study Skills Workshops, Early Childhood Education, Homework Help Clubs, Mentoring Programs, Photography Classes, Social Media Marketing Courses, Graphic Design Workshops, Resume Building Workshops, Interview Skills Training, Literacy Programs, Mental Health Services, Community Outreach Initiatives, Multicultural Programs, Continuing Education Programs, Volunteer Opportunities, Special Needs Services, Educational Consulting
Youth organization:
Youth Leadership Programs, Community Service Opportunities, Mentoring Programs, College Preparation Workshops, Cultural Exchange Programs, Entrepreneurship Workshops, Youth Sports Programs, Scholarship Assistance, Tutoring Services, Career Exploration Events, STEM Activities, Art and Music Programs, Public Speaking Workshops, Civic Engagement Initiatives, Youth Summer Camps, Internship Opportunities, Bullying Prevention Programs, Social Skills Training, Conflict Resolution Workshops, Health and Wellness Programs, Teen Parent Support Services, Mental Health Resources, Substance Abuse Prevention, Financial Literacy Workshops, Online Safety Training, Anti-discrimination Programs, Volunteer Training, Youth Advocacy Initiatives, Peer Mediation Training, Environmental Education Programs, Character Building Workshops, Disability Support Services, Cyberbullying Prevention, Youth Networking Events, Multicultural Activities, Language Learning Programs, Nutrition Education, Study Abroad Opportunities, Girls Empowerment Programs, Boys Empowerment Programs, LGBTQ+ Support Services, Digital Skills Training, Physical Fitness Programs, Outdoor Education Activities, Youth Job Training, Dance and Theater Workshops, Creative Writing Programs, Film and Media Production, Educational Field Trips, Youth Awards and Recognition
Religious goods store:
Christian Books, Bibles, Religious Jewelry, Inspirational Gifts, Catholic Statues, Church Supplies, Prayer Beads, Religious Candles, Crucifixes, Christian Apparel, Religious Artwork, Baptism Gifts, First Communion Gifts, Confirmation Gifts, Religious Greeting Cards, Religious Home Decor, Saint Medals, Rosaries, Religious Children's Books, Christian Music CDs, Religious DVD Movies, Bible Covers, Prayer Books, Christian Fiction Books, Inspirational Wall Art, Religious Christmas Ornaments, Church Furniture, Communion Ware, Bible Study Resources, Religious Stickers, Christian Coloring Books, Religious Keychains, Religious Bookmarks, Inspirational Magnets, Religious Tote Bags, Christian Journals, Bible Study Guides, Christian Mugs, Inspirational Plaques, Religious Calendars, Christian Children's Toys, Christian Youth Books, Audio Bible, Church Vestments, Worship Flags, Religious Puzzles, Religious Auto Accessories, Christian Baby Gifts, Religious Wedding Gifts, Christian Missions Support
Conference center:
Conference Room Rentals, Business Meeting Space, Corporate Event Venues, Workshop Spaces, Training Room Rentals, Banquet Hall Rentals, Trade Show Facilities, Product Launch Venues, Webinar Hosting, Virtual Meeting Rooms, Audio Visual Equipment Rental, Catering Services, Wi-Fi Access, Video Conferencing Facilities, Presentation Equipment Rental, Team Building Event Spaces, On-Site Parking, Flexible Seating Arrangements, Breakout Room Rentals, Event Planning Services, Exhibition Hall Rentals, Registration Desk Services, On-site IT Support, Printing and Copying Services, Conference Center Tours, Lecture Hall Rentals, Seminar Rooms, Round Table Discussions, Panel Discussion Venues, Boardroom Rentals, Networking Event Spaces, Event Security Services, Customizable Event Packages, Green Meeting Rooms, On-site Hotel Accommodations, Transportation Services, Conference Center Branding, Eco-Friendly Event Spaces, Accessible Facilities, Speaker Preparation Rooms, VIP Meeting Rooms, Executive Lounge Access, Event Marketing Services, Post-Event Cleanup Services, Stage Setup and Design, Conference Center Signage, Event Ticketing Services, Event Sponsorship Opportunities, Professional Photography Services, Event Livestream Services
Social services organization:
Case Management, Counseling Services, Youth Development Programs, Substance Abuse Prevention, Mental Health Support, Disability Services, Housing Assistance, Employment Assistance, Financial Education, Crisis Intervention, Homelessness Prevention, Child Welfare Services, Senior Citizen Support, Immigrant & Refugee Assistance, Nutrition Assistance, Community Outreach, Domestic Violence Support, Foster Care Services, Adoption Services, Parenting Education, Youth Mentorship, After-School Programs, Summer Camps, Life Skills Training, LGBTQ+ Support, Veteran Support Services, Disaster Relief Assistance, Legal Aid, Healthcare Navigation, Substance Abuse Treatment, Home Visiting Services, Early Childhood Education, Job Training Programs, GED Preparation, English Language Classes, Cultural Competency Training, Transportation Assistance, Elderly Care Services, Respite Care, Addiction Recovery Support, Family Reunification Services, Youth Shelter Services, Re-entry Services, Volunteer Opportunities, Community Service Programs, Meal Assistance, Clothing Assistance, Computer Literacy Programs, Conflict Resolution Services, Emergency Services Referrals
Language school:
English Courses, Spanish Courses, French Courses, German Courses, Italian Courses, Chinese Courses, Japanese Courses, Korean Courses, Russian Courses, Arabic Courses, Portuguese Courses, Dutch Courses, Swedish Courses, Norwegian Courses, Danish Courses, Finnish Courses, Greek Courses, Hebrew Courses, Turkish Courses, Polish Courses, Czech Courses, Hungarian Courses, Romanian Courses, Thai Courses, Vietnamese Courses, Indonesian Courses, Hindi Courses, Urdu Courses, Bengali Courses, Punjabi Courses, Tamil Courses, Persian Courses, Afrikaans Courses, Swahili Courses, Tagalog Courses, Malay Courses, Bulgarian Courses, Croatian Courses, Slovenian Courses, Serbian Courses, Estonian Courses, Latvian Courses, Lithuanian Courses, Icelandic Courses, Irish Courses, Welsh Courses, Scottish Gaelic Courses, Yiddish Courses, Esperanto Courses, Sign Language Courses, Language Exchange Programs, Online Language Courses
Adult education school:
Basic Computer Skills Course, Professional Development Workshops, Financial Literacy Classes, English as a Second Language (ESL), Spanish Language Courses, French Language Courses, Job Interview Preparation, Resume Writing Assistance, Public Speaking Courses, Adult Literacy Programs, GED Preparation Classes, Test Preparation Courses, Conflict Resolution Workshops, Creative Writing Courses, Stress Management Workshops, Time Management Courses, Leadership Development Programs, Business Communication Skills, Customer Service Training, Project Management Courses, Microsoft Office Training, Digital Marketing Courses, Social Media Marketing Workshops, Web Development Courses, Graphic Design Workshops, Photography Classes, Video Editing Courses, Entrepreneurship Workshops, Small Business Management Courses, Human Resources Training, Team Building Activities, Health and Wellness Workshops, Yoga Classes, Meditation Courses, Nutrition and Diet Planning Workshops, Art Classes, Music Lessons, Dance Classes, Theater and Acting Courses, Foreign Language Courses, Italian Language Courses, Mandarin Chinese Courses, Arabic Language Classes, Russian Language Courses, Portuguese Language Courses, German Language Courses, Japanese Language Classes, Korean Language Courses, Sign Language Classes, Personal Finance Workshops, Tax Preparation Courses
Historical landmark:
Guided Tours, Private Tours, Educational Programs, Interactive Exhibits, Landmark Photography, Event Venue Rental, Historical Reenactments, Art Exhibitions, Audio Tours, Virtual Tours, Walking Tours, Group Tours, School Field Trips, Themed Events, Film Screenings, Lecture Series, Workshops, Historical Research Services, Heritage Preservation, Gift Shop, Cultural Performances, Landmark Restoration, Family Activities, Team Building Activities, Volunteer Opportunities, Membership Programs, Public Art Installations, Outdoor Events, Seasonal Events, Catering Services, Wedding Venue, Conference Facilities, Photography Workshops, Youth Programs, Senior Programs, Accessibility Services, Community Outreach, Historical Archives, Book Signings, Poetry Readings, Special Occasion Celebrations, Garden Tours, Historic Home Tours, Landmark Conservation, Ghost Tours, Night Tours, Picnic Areas, Food and Beverage Services, Multilingual Tours, Customized Tours, Corporate Events, Fundraisers
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
Method 2
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
The above is an interactive application which helps you find the following:
Find related categories.
Find search volume for these categories.
Find services inside these categories.
Easily compare trends on categories on Google Trends.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Screenshot shows the category finder tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Conclusion:
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.
