GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a Painter?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
Method 1:
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a Painter.
Category list for Painter:
Painter
Interior Designer
Pressure Washing Service
Graffiti Removal Service
Paint Store
Art Gallery
Sign Shop
Graphic Designer
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Service list for Painter:
Interior designer:
Residential Interior Design, Commercial Interior Design, Office Interior Design, Hospitality Interior Design, Retail Interior Design, Healthcare Interior Design, Restaurant Interior Design, Hotel Interior Design, Kitchen Design, Bathroom Design, Bedroom Design, Living Room Design, Dining Room Design, Home Office Design, Nursery Design, Basement Design, Custom Furniture Design, Furniture Selection, Color Consultation, Lighting Design, Flooring Design, Wallpaper Selection, Window Treatment Design, Custom Cabinetry Design, Space Planning, 3D Rendering, Home Staging, Sustainable Design, Universal Design, Aging in Place Design, Feng Shui Design, Artwork Selection, Home Theater Design, Outdoor Living Design, Interior Design Consultation, Material Selection, Architectural Detailing, Custom Millwork Design, Crown Molding Design, Wainscoting Design, Ceiling Design, Custom Built-ins, Rug Selection, Textile Selection, Custom Bedding Design, Accessory Selection, Upholstery and Reupholstery, Furniture Layout, Interior Redesign, Renovation Consultation, Project Management, Interior Design Collaboration
Commercial Graffiti Removal, Residential Graffiti Removal, Graffiti Prevention Coatings, Anti-Graffiti Film Installation, Pressure Washing Services, Paint Matching and Restoration, Brick and Stone Cleaning, Graffiti Removal Consultation, Graffiti Removal Training, Eco-Friendly Graffiti Removal, Emergency Graffiti Removal, Sidewalk Graffiti Removal, Vehicle Graffiti Removal, Glass Graffiti Removal, Metal Surface Graffiti Removal, Wood Surface Graffiti Removal, Plastic Surface Graffiti Removal, Graffiti Removal Products, Graffiti Removal Equipment Rental, Graffiti Removal Maintenance Plans, Graffiti Surveillance Solutions, Community Graffiti Cleanup, Graffiti Removal for Schools, Graffiti Removal for Parks, Graffiti Removal for Public Facilities, Graffiti Removal for Business Owners, Graffiti Removal for Property Managers, Graffiti Removal for Homeowners Associations, Graffiti Removal for Government Entities, Graffiti Removal for Transit Authorities, Graffiti Removal for Historical Sites, Graffiti Removal for Churches, Graffiti Removal for Retail Stores, Graffiti Removal for Restaurants, Graffiti Removal for Hotels, Graffiti Removal for Banks, Graffiti Removal for Hospitals, Graffiti Removal for Sports Facilities, Graffiti Removal for Warehouses, Graffiti Removal for Factories, Graffiti Removal for Storage Units, Graffiti Removal for Billboards, Graffiti Removal for Playgrounds, Graffiti Removal for Skate Parks, Graffiti Stain Protection, Graffiti Removal Warranty, Graffiti Reporting and Documentation, Preventative Graffiti Measures, Graffiti Abatement Programs, Graffiti Removal Gift Certificates
Paint store:
Interior Paint Consultation, Exterior Paint Consultation, Color Matching Service, Custom Paint Mixing, Eco-Friendly Paint Options, Paint Sample Swatches, Specialty Paint Finishes, Commercial Paint Supplies, Residential Paint Supplies, Paint Sprayer Rentals, Painting Tools and Accessories, Wallpaper Selection and Sales, Stain and Varnish Products, Wood Finishing Supplies, Paint Removal Products, Paint Storage Solutions, Painting Workshops, Online Paint Ordering, In-Store Paint Pickup, Local Paint Delivery, Touch-up Paint Solutions, Paint Recycling Program, Automotive Paint Supplies, Marine Paint Supplies, Industrial Paint Products, Aerosol Spray Paints, Anti-Graffiti Coatings, Concrete and Masonry Paints, Heat-Resistant Paints, Mold and Mildew-Resistant Paints, Low- or No-VOC Paints, High-Gloss Enamel Paints, Chalkboard and Magnetic Paints, Glazes and Decorative Paints, Ceiling Paints, Primer and Undercoats, Paintable Wall Coverings, Drywall Repair Supplies, Paint Brushes and Rollers, Painting Trays and Liners, Drop Cloths and Tarps, Painter's Tape and Masking Supplies, Ladders and Scaffolding, Paint Strippers and Removers, Safety and Personal Protective Equipment, Caulks and Sealants, Fillers and Putty, Sanding and Abrasive Supplies, Paint Thinner and Solvents, Cleaning Supplies for Paint Projects
Art gallery:
Contemporary Art Exhibitions, Abstract Art Showcases, Fine Art Photography Displays, Sculpture Installations, Mixed Media Art Exhibits, Local Artist Spotlight, International Art Collections, Curated Gallery Tours, Art Appraisal Services, Art Restoration Services, Art Investment Consultations, Private Gallery Viewings, Artwork Framing, Custom Art Commissions, Live Painting Demonstrations, Artist Meet and Greets, Art Classes and Workshops, Youth Art Programs, Guided Group Gallery Visits, Charity Art Auctions, Public Art Installations, Outdoor Art Exhibitions, Ceramics and Pottery Showcases, Printmaking Exhibitions, Digital Art Displays, Illustration Exhibits, Performance Art Events, Street Art Collections, Textile Art and Fiber Exhibits, Glass Art Showcases, Jewelry Art Displays, Environmental Art Exhibitions, Artists-in-Residence Programs, Calligraphy and Typography Showcases, Film Screenings and Video Art, Virtual Reality Art Experiences, Interactive Art Installations, Art Book and Publication Sales, Art-themed Gift Shop, Limited Edition Art Prints, Artwork Rental Services, Curator-led Gallery Talks, Art Advisory Services, Museum and Gallery Partnerships, Architectural Art Exhibitions, Art Critique and Discussion Events, Emerging Artist Showcases, Seasonal Art Exhibits, Member-exclusive Gallery Events, Art-themed Social Events, Collaborative Art Projects, Art Residency Opportunities
Sign shop:
Custom Sign Design, Outdoor Signage, Indoor Signage, Vinyl Banners, Vehicle Wraps, Window Graphics, ADA Compliant Signs, Illuminated Signs, Channel Letters, Dimensional Letters, Monument Signs, Pylon Signs, Architectural Signs, Wayfinding Signage, Directory Signs, Floor Graphics, Trade Show Displays, Menu Boards, Hanging Signs, A-Frame Signs, Yard Signs, Magnetic Signs, Real Estate Signs, Retail Signs, School Signs, Safety Signs, Digital Printing, Large Format Printing, Wide Format Printing, Eco-Friendly Printing, Sign Installation, Sign Maintenance, Sign Repair, Graphic Design, Logo Design, Branding Services, Business Card Printing, Flyer Printing, Brochure Printing, Banner Stands, Poster Printing, Event Signage, Construction Site Signs, Office Signs, Wall Murals, Vehicle Lettering, Vehicle Decals, Vehicle Graphics, Directional Signs, Sign Permitting, Sign Consultation, Sign Removal, Sign Recycling, Sign Refurbishing, Sign Retrofitting
Graphic designer:
Logo Design, Brand Identity Design, Website Design, Mobile App Design, Print Design, Packaging Design, Brochure Design, Business Card Design, Flyer Design, Poster Design, Infographic Design, Social Media Graphics, Motion Graphics, Video Editing, 3D Modeling, Animation, Digital Illustration, Typography Design, Magazine Layout Design, Book Cover Design, T-Shirt Design, Letterhead Design, Presentation Design, Album Cover Design, Email Template Design, Web Banner Design, UI/UX Design, Environmental Graphics, Vehicle Wrap Design, Signage Design, Tradeshow Booth Design, Newsletter Design, Menu Design, Catalog Design, Wedding Invitation Design, Greeting Card Design, Icon Design, Product Label Design, Pattern Design, Character Design, Storyboarding, Color Consultation, Art Direction, Design Strategy, Digital Marketing Materials, Adobe Creative Suite Training, Branding Consultation, Design Project Management, Copywriting, Photo Retouching, Photography, Custom Illustration
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
Method 2
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
The above is an interactive application which helps you find the following:
Find related categories.
Find search volume for these categories.
Find services inside these categories.
Easily compare trends on categories on Google Trends.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Screenshot shows the category finder tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Conclusion:
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.
