GMB Categories is one of the topmost ranking factors. Getting this correct will make a big difference for your ranking and traffic. In this article we go through how you can go about selecting the most relevant categories and services for your business.
It is very important you have more relevent and many categories. Google allow 1 primary category and 9 secondary categories. Here are some of the reasons you should do this:
Adding all relevant categories can help Google identify what your business is about. This way Google can get your GBP to a wider audience.
You will rank better with search terms that matches those particular categories.
There is a strong positive correlation between having more categories and ranking better.
All categories don't have the equal traffic. So finding the categories with good traffic and using that can greatly improve your traffic.
Some primary categories allows you add add services, so having those will help you provide additional information to Google.
Updating categories is one of those things where a fixed amount of work initially can provide a big increase in traffic during the life time of the GBP.
In this article, we help you with finding the best GMB Categories for your business and provide you data to make this informed decision. We also go through services you can add if your business is allowed to have services.
What are the best categories if you are a Psychologist?
These are two methods by which you can find the best GMB Categories and Services for your business.
Please note that Method 1 provides raw data while Method 2 shown below provides very interactive and precise data. Click here to go directly to Method 2: Go to Method 2.
Method 1:
In method one, just use the data provided here to find the best GMB Categories and Services for your business.
Here are list of other catgeories you can add if you are a Psychologist.
Category list for Psychologist:
Psychologist
Counselor
Mental Health Service
Psychotherapist
Family Counselor
Child Psychologist
Life Coach
Hypnotherapy Service
Addiction Treatment Center
Use these criteria to decide if one or more of the above can be added to your GMB. Please go through the above list with these criteria:
Relevance: Ensure the category closely matches your products or services.
Specificity: Choose a category that is as specific as possible to your core business.
Search Volume: Look at how often users are searching for that specific category or related keywords.
Competition: Analyze the competition within that category. If it’s highly competitive, ensure you have a robust strategy to stand out.
Compliance: Be mindful of Google’s guidelines, as selecting an irrelevant category may lead to penalties.
Customer Expectation: Think from a customer's point of view. Does the category define what they would be looking for?
All categories mentioned above is not available in every country, so I would suggest manually trying out these categories in your countries.
Similarly, these are the services you can add to the services for the category mentioned above.
Here are the services available for each categories mentioned above:
Marriage Counseling, Relationship Counseling, Family Therapy, Child Counseling, Adolescent Counseling, Parenting Support, Divorce Counseling, Pre-marital Counseling, Co-parenting Counseling, Blended Family Counseling, Sibling Conflict Resolution, Communication Skills Training, Stress Management, Conflict Resolution, Grief Counseling, Anger Management, Anxiety Counseling, Depression Counseling, Emotional Regulation, Self Esteem Building, Personal Growth, Life Transitions, Work-life Balance, Coping Strategies, Emotionally Focused Therapy, CBT (Cognitive Behavioral Therapy), Solution-Focused Therapy, Narrative Therapy, Attachment-Based Therapy, Psychodynamic Therapy, Family Systems Therapy, Trauma-Informed Therapy, Mindfulness Techniques, Emotional Support, Career Counseling, Behavior Modification, Substance Abuse Counseling, LGBTQ+ Family Support, Adoption Counseling, Infertility Counseling, Postpartum Support, Caregiver Support, Military Family Support, Multicultural Counseling, Religious Counseling, Crisis Intervention, Play Therapy, Group Counseling, Family Mediation, Online Counseling
Child psychologist:
Child Anxiety Therapy, Autism Spectrum Disorder Treatment, ADHD Counseling, Behavioral Therapy for Children, Cognitive Behavioral Therapy, Family Therapy Sessions, Child Depression Treatment, Early Intervention Services, Parenting Support and Coaching, Social Skills Training for Kids, Child Grief and Loss Counseling, Emotional Regulation Therapy, School-Related Issues Counseling, Child Trauma Therapy, Play Therapy for Children, Sibling Rivalry Resolution, Selective Mutism Treatment, Child Anger Management, Oppositional Defiant Disorder Treatment, Child Self-Esteem Counseling, Child Obsessive-Compulsive Disorder Treatment, Eating Disorder Therapy for Children, Learning Disability Support, Bullying Intervention and Support, Child Sleep Disorder Counseling, Divorce Adjustment Counseling for Children, Blended Family Counseling, Child Bipolar Disorder Therapy, Post-Traumatic Stress Disorder Treatment for Kids, Child Attachment Therapy, Teen Stress Management, Adolescent Substance Abuse Counseling, Child Life Transitions Support, Child Gender Identity Counseling, Teen Relationship Counseling, Child and Adolescent Group Therapy, Gifted and Talented Support, Child Sports Psychology, Adoption and Foster Care Counseling, Child and Family Crisis Intervention, Expressive Arts Therapy for Kids, Child Mindfulness and Relaxation Techniques, Teen Anxiety and Depression Treatment, Child and Teen Conflict Resolution, College and Career Planning for Teens, Teen Body Image and Self-Esteem Counseling, School Phobia and Refusal Treatment, Child and Teen Communication Skills, Sibling Conflict Mediation, Teen Time Management and Organization Skills
Life coach:
Personal Growth Coaching, Career Coaching, Relationship Coaching, Health and Wellness Coaching, Stress Management Coaching, Time Management Coaching, Confidence Building, Goal Setting and Achievement, Communication Skills Coaching, Financial Coaching, Work-Life Balance Coaching, Spiritual Coaching, Executive Coaching, Leadership Coaching, Entrepreneurship Coaching, Retirement Transition Coaching, Parenting Coaching, Life Purpose Coaching, Emotional Intelligence Coaching, Mindfulness Coaching, Self-Care Coaching, Grief and Loss Coaching, Assertiveness Coaching, Conflict Resolution Coaching, Public Speaking Coaching, Team Building Coaching, Productivity Coaching, Positive Psychology Coaching, Social Skills Coaching, Creativity Coaching, Networking Coaching, Job Interview Coaching, Habit Formation Coaching, Anger Management Coaching, Crisis Management Coaching, Overcoming Procrastination Coaching, Decision Making Coaching, Problem Solving Coaching, Emotional Healing Coaching, Coping with Change Coaching, Building Resilience Coaching, Interpersonal Skills Coaching, Body Language Coaching, Active Listening Coaching, Self-awareness Coaching, Emotional Regulation Coaching, Cultural Awareness Coaching, Life Transitions Coaching, Managing Anxiety Coaching, Dealing with Depression Coaching, Personal Branding Coaching
Hypnotherapy service:
Anxiety Hypnotherapy, Stress Management Hypnotherapy, Weight Loss Hypnotherapy, Quit Smoking Hypnotherapy, Confidence Building Hypnotherapy, Phobia Treatment Hypnotherapy, Pain Management Hypnotherapy, Sleep Improvement Hypnotherapy, Hypno-Birthing, Addiction Recovery Hypnotherapy, Depression Hypnotherapy, Trauma Therapy Hypnotherapy, Relationship Hypnotherapy, Hypnotic Gastric Band, Past Life Regression Hypnotherapy, Sports Performance Hypnotherapy, Motivation Hypnotherapy, Anger Management Hypnotherapy, Grief and Loss Hypnotherapy, Sexual Health Hypnotherapy, Hypnosis for Children, Public Speaking Hypnotherapy, Memory Enhancement Hypnotherapy, Study and Exam Success Hypnotherapy, Hypnosis for Nail Biting, Hypnosis for Panic Attacks, Hypnosis for PTSD, Hypnosis for Tinnitus, Hypnosis for IBS, Hypnosis for Chronic Fatigue, Hypnosis for OCD, Hypnosis for Fear of Flying, Hypnosis for Bruxism, Hypnosis for Procrastination, Hypnosis for Assertiveness, Hypnosis for Fear of Public Transport, Hypnosis for Work-Life Balance, Hypnosis for Emotional Eating, Hypnosis for Body Image, Hypnosis for Self-Esteem, Hypnosis for Hair Pulling, Hypnosis for Skin Picking, Hypnosis for Post-Surgical Healing, Hypnosis for Fertility, Hypnosis for Menopause, Hypnosis for Insomnia, Hypnosis for Allergies, Hypnosis for Migraines, Hypnosis for Fear of Needles, Hypnosis for Fear of Driving
Addiction treatment center:
Alcohol Addiction Treatment, Drug Addiction Treatment, Opioid Addiction Treatment, Medication-Assisted Treatment, Nicotine Addiction Treatment, Behavioral Therapy, Outpatient Counseling, Inpatient Rehabilitation, Detoxification Services, Substance Abuse Assessment, Individual Therapy, Group Therapy, Family Therapy, Cognitive Behavioral Therapy, Dialectical Behavior Therapy, Relapse Prevention Planning, Intensive Outpatient Program, Partial Hospitalization Program, Residential Treatment Program, Sober Living Environment, Aftercare Support, 12-Step Program, Non-12-Step Program, Dual Diagnosis Treatment, Trauma-Informed Care, Holistic Treatment, Mindfulness-Based Treatment, Motivational Enhancement Therapy, Contingency Management, Community Reinforcement Approach, Multidimensional Family Therapy, Matrix Model, Anger Management, Stress Management, Life Skills Training, Nutritional Counseling, Fitness and Wellness Programs, Art Therapy, Music Therapy, Equine Therapy, Pet-Assisted Therapy, Yoga and Meditation, Acupuncture and Acupressure, Massage Therapy, Aromatherapy, Biomat Therapy, Light Therapy, EMDR Therapy, Neurofeedback, Biofeedback, NAD Therapy, Telehealth Services, Sober Coaching, Recovery Monitoring
All categories dont have the option to add services, so if you have this option only then add these services mentioned above. Also make sure first that these are services you offer before adding them. Add the one you think is relevant one after the other.
Method 2
The second and more easy way is to use our Category Finder Tool. The tool allows 5 free usages a month, so you can do this with the free plan.
The above is an interactive application which helps you find the following:
Find related categories.
Find search volume for these categories.
Find services inside these categories.
Easily compare trends on categories on Google Trends.
You can use the free version of the category Finder Tool to find this. Signup here: Category Finder Tool
The screenshot below shows how you can use this.
How to use the tool?
Here are the steps you need to follow to most effectively use the tool.
Step 1: Navigate to the Category Finder Tool, where you'll be redirected to the signup page to create an account.
Step 2: Upon signing up, you'll land on the Category Finder Tool homepage. Here, enter the main category for your business, designated as '1' in the image above.
Step 3: After completing step 2, numerous categories will appear in section 2. Click on any to uncover more relevant categories, with the dark bubble displaying the keyword search count.
Step 4: At the category page's bottom, you'll find related services, or additional categories to include. By clicking the 'Compare on Google Trends' button, you can contrast these categories to analyze category comparisons and seasonal variations in keyword searches.
How to choose a Primary Category from a list of Categories.
Selecting the right primary category for your business in Google My Business is a crucial step in improving your local SEO performance. The primary category you choose should accurately represent the core service or product you offer. Here's a step-by-step guide to help you make the best choice:
Understand Your Business: Identify the central service or product your business offers. This will guide you towards the most fitting category.
Explore the GMB Categories: Explore the categories we provide you in Method 1 and Method 2. See which one of them is the most relevant for your business.
Check Keyword Search Volume: The number we provide in the dark bubble in Method 2 is the average monthly search volume. Make sure that the primary category you selected has enough search volume.
Seasonal changes: There are seasonal changes in search volume for some categories. For example an A/C mechanic won't have enough demand in winter and on the other hand a snow plough operator won't have much search traffic in Summer. So, that is why in method 2 you can search on Google trends to see how search changes with time.
Analyze Competitors: Look at what primary categories your successful competitors are using. This can give you insights into what might work for your business too.
Consider Customer Perspective: Think about the terms your customers might use to search for your services or products. Selecting a category that aligns with customer search behavior can enhance visibility.
Monitor and Adjust if Necessary: SEO is a constantly evolving field. Regularly review the performance of your selected category and be prepared to make adjustments if you find that it's not providing the expected results.
Conclusion:
Selecting the right categories in Google My Business (GMB) is crucial for your online success. Your choices in primary and secondary categories directly impact how your business ranks and who finds you.
In this article, we've shown you how to choose relevant categories and why they matter. Whether manually selecting from a provided list or using the Category Finder Tool, the aim is to align with your business's core offerings and customer needs.
Remember, the right categories help Google understand your business better, connecting you with a wider audience. Regularly review and adjust your selections to keep up with trends and demands. With careful planning and insight, your GMB profile can be a powerful tool in growing your business.